Wondr Rooms Logo
TYPE
MEDTECH
YEAR
2022
ROLE
UX DESIGN
The Wondr Platform aims to achieve interconnectedness between those in the medical field on a global scale in a time where working together proves again and again to be the best course of action. Various features have been worked on from concept to finality during my time at Wondr, ranging from chatroom experiences to video calling, all focused on providing a space for the medical sector to better communicate & integrate their knowledge. My role throughout the transformation of Wondr has been focused on creating a brand that provides both a high level of visual design, but as well a thoroughly researched backed user experience, tailored effectively for those engaging within the medical community.

REDEFINING THE EXPERIENCE

UCC NEEDS

COMPETITIVE ANALYSIS

SERVICE & JOURNEY BLUEPRINTS

ANALYTICS & USER TESTING

DESIGNING THE EXPERIENCE

REDEFINING THE EXPERIENCE

EMPOWERING HEALTHCARE PROFESSIONALS TO CONNECT, SHARE KNOWLEDGE, AND COORDINATE CARE WORLDWIDE

Wondr Rooms Experience Interface
ENGAGEMENT
70,000+
Registered Users
ONBOARDING
92%+
Onboarding Completion
UI & UX
10+
Primary Flow Redesigns
RESEARCH
250+
Core Insights

Why This Project?

Led Design

Led Design: Defined and executed core UX patterns across key collaboration tools: chat, video, and profiles

Ongoing Timeframes

Ongoing Timeframe: From early research through to pilot implementation with continued design guidance

Strategic Significance

Strategic Significance: Positioned Wondr to become a trusted platform in the global medical collaboration space

Challenge

Multi-faceted Challenge: Designed for both individual healthcare professionals and institutional medical teams

Process

Comprehensive UX Process: Conducted in-depth user research, prototyped features, and ensured medical compliance in design

ROI

Measurable ROI: Enabled knowledge-sharing and coordination in life-critical contexts, where design clarity directly affects outcomes

The Business Challenge

In an increasingly interconnected medical landscape, healthcare professionals lacked a secure, unified space to collaborate across borders and disciplines. Fragmented communication tools, regulatory challenges, and inconsistent UX patterns created barriers to interdisciplinary exchange - particularly in remote, high-stakes, or academic environments.

Business Challenge Graphic

The Problem

Medical professionals lacked a secure, purpose-built space to collaborate across borders:

  • No centralized UX pattern for medical collaboration across non-compliant tools (e.g WhatsApp, Slack)
  • Disjointed toolsets (chat, video, profiles) causing context switching
  • Knowledge remained siloed between specialties and regions
  • Trust, compliance, and accessibility not embedded into platform experiences

The Opportunity

Wondr had the chance to unify chat, video, and verified profiles into one platform:

  • For healthcare professionals: Enhanced collaboration capabilities, improved knowledge sharing, and reduced communication barriers
  • For healthcare organizations: Better coordination of care, improved patient outcomes, and streamlined communication processes
  • For patients: More coordinated care, faster access to expertise, and improved treatment outcomes

My Role & Approach

Led UX Strategy

Led UX Strategy

Across core features on web and mobile

Drove Discovery

Drove Discovery

Workshops and research with medical users

Designed Features

Designed Features

Chat, video, and profiles end-to-end

Built Design Systems

Built Design Systems

Scalable, consistent UI components

Advocated for Users

Advocated for Users

Kept clinical needs at the center of solutions

Shifting Priorities: Balancing User, Client & Company Needs

We began by aligning stakeholder priorities across users, clients, and the business. Collaborative discovery sessions helped us define critical requirements, from secure communication to scalable user management. This foundation ensured we delivered value across the board:

  • For users: streamlined workflows and meaningful collaboration
  • For clients: easier onboarding and team scaling
  • For the company: a competitive, scalable product in a growing digital health market
UCW Matrix

Reviewing the Environment: Competitive Analysis

With few direct competitors, we broadened our research to adjacent platforms like Microsoft Teams, Doximity, and Sermo. This revealed critical UX patterns, gaps in clinician communication tools, and opportunities for Wondr to differentiate.

Insights from both enterprise and medical platforms informed the creation of Wondr Video - a unique, revenue-generating feature - and helped us define the core affordances expected in trusted communication tools.

Note: Shown here is a condensed version of our broader analysis.

Competitive Analysis

Setting Foundations: Service & Journey Blueprints

In a complex healthcare environment, it was essential to align the needs of users, clients, and the business. Through collaborative workshops with the product team, we identified key requirements to fulfil Wondr's vision of a truly interconnected medical platform.

This alignment ensured we designed a product that was intuitive, valuable to clinicians, and strategically sound, supporting growth to over 70,000 users, including 10,000+ active professionals.

Service & Journey Blueprints

Analytics & User Testing: Insight Driven Approach

Analytics & User Testing

We combined analytics and user testing to uncover friction points, validate improvements, and refine high-impact areas like onboarding and event chatrooms. This data-led approach helped us deliver a smoother user experience and stronger client outcomes.

  • Analytics highlighted high-traffic zones and friction points
  • User testing helped refine onboarding and event-based chatrooms
  • Iterative improvements to Rooms and Messaging drove engagement
  • These changes supported over 30,000+ live event participants
  • Outcomes improved both user experience and client ROI

DESIGNING THE EXPERIENCE

CREATING INTUITIVE & CONSISTENT INTERFACES THAT SUPPORT COLLABORATION IN CLINICAL ENVIRONMENTS

Simplifying Onboarding

Balancing between simplicity and collecting essential data was an important process, and through addressing and identifying various pain points we were able to reduce friction in the conversion process.

Healthcare professionals shouldn't have to waste time going through a tedious onboarding process - Only the questions that we need to get them set up to maximise initial usage of the platform are asked; Otherwise, we skip it.

Onboarding Before

BEFORE

(MOBILE)

Mobile Connector

AFTER

(MOBILE)

Mobile Connector
Connector
Connector

AFTER

(DESKTOP)

Mobile Connector

A Welcoming Home Experience

Navigating the cluttered and visually similar content on the home page lacked immediate direction for the user, and with limited affordance designed there was no existing mental model to follow.

Simplicity through understanding core tasks and priorities enabled us to direct users where they wanted, and needed to be to utilise the platform. Not only did this serve our users comprehension, but our eased our clients frustrations in failure to easily get users into Rooms.

Home Experience Before

BEFORE

(MOBILE)

Mobile Connector
Home Experience Mobile

AFTER

(MOBILE)

Mobile Connector
Connector
Connector

AFTER

(DESKTOP)

Mobile Connector

Simplifying Management

Significant pain points existing around inviting, onboarding and managing users, resulting in frustration for clients who wanted to effortlessly build their workspaces with the relevant users. Smoothing out key workspace interactions empowered clients to focus on collaboration

Research uncovered many valuable points such as confusing management and limited intuitive action; Through iterative prototypes and consistent research we consolidated inconsistent patterns and removed distractions.

Simplifying Management Before

BEFORE

(MOBILE)

Mobile Connector

AFTER

(MOBILE)

Mobile Connector
Connector
Connector

AFTER 2

(MOBILE)

Connector
Mobile Connector
Simplifying Management Desktop

AFTER

(DESKTOP)

Streamlining Invitations

Fragmented invite processes obstructed a key goal for our clients, building their teams. Understanding user journeys, and exposing inconsistencies through service blueprinting we were able to reveal key frustrations.

Through refinement, we focused on unifying a simple, streamlined and well branded experience.

AFTER

(MOBILE)

Mobile Connector
Invites Desktop

AFTER

(DESKTOP)

Connector

Easier Creation Experience

Improving the Rooms section was crucial as this area enabled core collaboration on the platform. It was clear that several areas needed consolidation and improvement through pattern alignment, unified journeys and removal of unnecessary steps. By achieving this, we established a solid foundation for future improvements to Rooms.

Inconsistencies and disjointed patterns made navigation and comprehension difficult when accessing a central part of the platform, creating clear friction. Through clarity and stripping unnecessary, confusing elements, users could focus on creating collaborative spaces.

Creation Before

BEFORE

(MOBILE)

Mobile Connector

AFTER

(MOBILE)

Mobile Connector
Connector
Connector
Creation Desktop

AFTER

(DESKTOP)

Improved File Visibility

Users struggled to access essential files in the experience, with interviews revealing existing designs did not support discoverability or usability.

Transforming this area into a unified browsing experience was a sequential one, aiming to create a central hub for document visibility.

AFTER

(MOBILE)

Mobile Connector

AFTER

(DESKTOP)

Connector

Higher Room Management Potential

Room controls didn't inspire confidence in users, and were very unintuitive - Errors were frequent, and there was limited freedom to manage rooms effectively.

By employing deeper, more intuitive controls, users felt in control of their own spaces.

AFTER

(MOBILE)

Mobile Connector
Room Management Desktop

AFTER

(DESKTOP)

Connector

Enabling Affordance Against Competitors

User interviews and research sessions revealed the same insights several time, that users wanted messaging capabilities that competed with their popular platforms - Otherwise why switch? Through sessions to understand what was key in their asks, we produced several changes to the messaging platform.

Enhance group communication with easy message replies - Boost engagement with visibility on message reactions, enabling users to gauge feedback foster interactive discussions - Effortlessly take action with new message options menu - Track user availability to help foster real-time interactions - Facilitate efficient communication with voice notes - Ensure urgent message delivery with high priority messaging

Affordance Before

BEFORE

Mobile Connector

IMPROVED FILE DISCOVERY

Mobile Connector
Connector
Connector
Notifications

NOTIFICATIONS

Mobile Connector
Affordance After

Conclusion

Through strategic UX design and continuous iteration, we delivered a platform that helped Wondr scale while improving engagement, retention, and feature adoption.

By streamlining key workflows and aligning the experience with real-world clinical needs, the product not only met user expectations but also supported client growth and positioned Wondr competitively within the digital health market.

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